Brillion, WI, January 25, 2024 – Ariens Nordic Center is excited to announce a partnership with Nicolet National Bank to promote winter sports and outdoor activities in the community. Nicolet National Bank recently sponsored the Kids Cookie Craft activity at the Christmas at Ariens Nordic Center events and is now the proud sponsor of UW-Green Bay Free Ski Day on Saturday, March 2, 2024.

The UW-Green Bay Free Ski Day is an excellent opportunity for the public to ski for free with the UW-Green Bay Nordic Ski Team. The event also features meet-and-greet opportunities, a youth ski clinic, food and beverages, music, fire pits, and more. Jeff Gahnz, Marketing Director at Nicolet Bank, said, “Nicolet Bank is thrilled to partner with the Ariens Nordic Center. We see the excitement that the Center brings to the community and look forward to the planned fun events.”

Monica Ariens, Managing Director of AriensCo Hospitality, expressed her enthusiasm for the collaboration, stating, “Our partnership with Nicolet Bank reflects our joint dedication to cultivating a vibrant community and promoting outdoor recreation in Brillion. Together, our goal is to provide unforgettable experiences for all our visitors and participants.”

To learn more about Ariens Nordic Center and its upcoming events, please visit or follow us on social media at @AriensNordicCenter.

About Ariens Nordic Center

Ariens Nordic Center is located on 200 acres at the outskirts of Brillion, Wisconsin. The center is a year-round trail network for recreation, training, and competition for cross-country skiing, biathlon, roller-skiing, running, hiking, and more. The facility is open to the public and includes a 5k lighted trail network for cross-country skiing designed by Morton Trails, 20-point Kurvinen Biathlon Target System, a robust snowmaking system, 3k paved roller-ski loop for off-season training, and a 10-million-gallon pond for snowmaking purposes. Visit for more information.

About Ariens®

Ariens® is the original brand of AriensCo, headquartered in Brillion, Wisconsin. Established in 1933, AriensCo is a privately-owned global manufacturer of outdoor power equipment and provides service and product support from its RapidCare™ division. Ariens is the King of Snow®, a title earned for its full line of Sno-Thros® with more than 4 million snow blowers produced since 1960. Ariens is the top-selling brand of two-stage snow blowers in the world. Our machines are passed down from one generation to the next. The brand also features a full line of residential zero-turn lawn mowers available at major dealers nationally. Designed and manufactured in the United States, Ariens delivers best-in-class quality and performance because only Ariens commits the personal, organizational, and manufacturing resources to ensure everything that leaves the factory floor is worthy of bearing the Ariens name. For more information, visit

About AriensCo

Based in Brillion, Wisconsin, AriensCo is a privately-owned manufacturer of outdoor power equipment for both consumer and commercial markets. Established in 1933, the company manufactures equipment under the Ariens®, Gravely®, and AS-Motor® brand names. Its RapidCare® division provides service and support to dealers with parts, a call center and trained field service technicians. It started Henry’s Parts & Equipment in 2023, a will-fit aftermarket parts business. AriensCo Hospitality began in 2020 with two luxury event venues, Stone Prairie and Round Lake Farms. It opened Ariens Nordic Center December 2022. These venues are part of the mission to create reasons to visit the Brillion community. Find us on the web: