diff logo smBRILLION, WI – October 17, 2023 — Ariens Nordic Center is pleased to announce its new partnership with The Diff Agency, a leading sports and entertainment agency. This collaboration will play a crucial role in developing and maintaining corporate partnerships for Ariens Nordic Center, as well as managing the comprehensive rights program, including signage, event marketing, and official website sponsorships.

“We are excited about the continued increase in Nordic skiing, biathlon, recreational activities, and community events at Ariens Nordic Center. This partnership will help strengthen our existing relationships and develop new sponsorship opportunities,” said Monica Ariens, Managing Director of AriensCo Hospitality.

The Diff Agency is led and owned by Neil Fortier, a 20-year veteran of sports. “I’m thrilled about this new opportunity with Ariens Nordic Center and look forward to using my experience to form sustainable partnerships and drive awareness for Ariens Nordic Center,” Fortier said.


About Ariens Nordic Center

Ariens Nordic Center is located adjacent to Round Lake Farms on 200 acres at the outskirts of Brillion. The center is a year-round trail network for recreation, training, and competition for cross-country skiing, biathlon, roller-skiing, running, hiking, and more. The facility is open to the public and includes a 5k lighted trail network for cross-country skiing designed by Morton Trails, 20-point Kurvinen Biathlon Target System, a robust snowmaking system, 3k paved roller-ski loop for off-season training, and a 10-million-gallon pond for snowmaking purposes. Visit ariensnordic.com for more information.

About AriensCo

Based in Brillion, Wisconsin, AriensCo is a privately-owned manufacturer of outdoor power equipment for both consumer and commercial markets. Established in 1933, the company manufactures equipment under the Ariens®, Gravely®, RapidCare®, Henry’s Parts and Service®, and AS-Motor® brand names. It also established AriensCo Hospitality in 2020 with two luxury event venues, Stone Prairie, and Round Lake Farms. It opened Ariens Nordic Center December 2022. These venues are part of the mission to create reasons to visit the Brillion community. Visit AriensCo.com for more information.

About The Diff Agency

The Diff Agency is a leading sports and entertainment agency dedicated to delivering innovative solutions that meet our clients’ needs. We guide clients through the exciting world of sport and entertainment. We believe in creativity. We excel in designing new and exciting solutions for our clients and partners. For more information, please visit thediffagency.com.