Brillion, WI — January 5, 2023 — Ariens Nordic Center is thrilled to announce a collaboration with Wipfli LLP (Wipfli), a top 20 advisory and accounting firm, to enhance community engagement and promote outdoor recreation in the Brillion area.

As part of this partnership, Wipfli returns as the Ice Cream Sponsor for the annual Mike Ariens Run/Walk, a community event presented by AriensCo. The event returns for its second running August 17, 2024. The run/walk is a tribute to the late Mike Ariens, former Chairman and CEO of AriensCo and an avid runner. The event brings runners and walkers, young and old, together to celebrate health, wellness, and a sense of togetherness within our community. Ice cream was Mike’s favorite treat and is given to all participants at the finish to celebrate their accomplishments.

Additionally, Wipfli will proudly sponsor the dazzling fireworks display at the upcoming Ariens King of Snow® Festival, slated to take place January 20-21, 2024. The Ariens King of Snow Festival promises two days of excitement, featuring music, bonfires, kids’ activities, the Snow Crown Series Fat Bike Race, open trails for fat bikes, the Ariens King of Snow® Ski Race for both adults and kids, and the spectacular fireworks show presented by Wipfli.

“Wipfli is proud to be a sponsor of Ariens Nordic Center,” said Sandy Friess, Partner at Wipfli. “AriensCo’s continued investments in its community align with our vision to create a lasting, positive impact in the areas where we live and work. It’s exciting to see this Northeast Wisconsin facility bring world-class opportunities to Olympic and aspiring athletes and the community.”

Monica Ariens, Managing Director of AriensCo Hospitality, expressed her enthusiasm for the collaboration, stating, “Our partnership with Wipfli represents a shared commitment to nurturing a thriving community and fostering outdoor recreation in Brillion. Together, we aim to curate unforgettable experiences for all our visitors and participants.”

For more information about Ariens Nordic Center and upcoming events, please visit or follow us on social media at @AriensNordicCenter.

About Ariens Nordic Center

The mission of Ariens Nordic Center is to provide a year-round outdoor experience by engaging the community with sports, entertainment, and education. Ariens Nordic Center offers a variety of recreational and competitive opportunities across our 5k lighted trail network designed by Morton Trails. Our 3.5k paved trails, robust snowmaking system, and 20-point Kurvinen Biathlon Range provide a world-class experience for all ages and skill levels. Visit to explore our diverse program options tailored for individuals and groups, providing exciting opportunities to participate in various sports and activities at Ariens Nordic Center.

About AriensCo  

Based in Brillion, Wisconsin, AriensCo is a privately owned manufacturer of outdoor power equipment for both consumer and commercial markets. Established in 1933, the company manufactures equipment under the Ariens®, Gravely®, and AS-Motor® brand names. AriensCo offers its dealers service and support for its power equipment through its RapidCare® Division and launched Henry’s Parts & Equipment in 2023 to provide its dealers with will-fit aftermarket parts. It established AriensCo Hospitality in 2020 with two luxury event venues, Stone Prairie and Round Lake Farms. It opened Ariens Nordic Center in December 2022. These venues are part of the mission to create reasons to visit the Brillion community. Visit for more information.

About Ariens®

Ariens® is the original brand of AriensCo, headquartered in Brillion, WI. Ariens is the King of Snow®, a title earned for its full line of Sno-Thros® with more than 4 million snow blowers produced since 1960. Ariens is the #1 selling brand of two-stage Sno-Thros® in the world. Our machines are passed down from one generation to the next. The brand also features a full line of residential zero-turn lawn mowers available at major dealers nationally. Designed and manufactured in the United States, Ariens delivers best-in-class quality and performance because only Ariens commits the personal, organizational, and manufacturing resources to ensure everything that leaves the factory floor is worthy of bearing the Ariens name. For more information, visit

About Wipfli

Wipfli is an advisory firm that delivers holistic solutions to help clients navigate the modern marketplace, optimize performance and drive growth. Our more than 3,200 associates deliver digital, people, strategy, risk, financial and outsourcing solutions to 59,000+ clients.

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